Christina Wolf Couture

Enter the Trashion / Refashion Runway Show

Tue, 01 Dec 2009 02:33:00 +0000

Identify your target market

Sun, 04 Oct 2009 15:19:13 +0000

When designing, one of the most important factors to consider is who you are designing for. Many designers often overlook this, and begin designing around what they like. This neglect, however, can be the determinate whether your line is a failure of a success. It is critical to have a complete understanding of your target market. For example, if your target market is based around the 18-22 year old college girl, then one would have to completely diverge into their lifestyle. The best way to do this is to go to a college or university. Explore who these women are and observe them. See what they are eating, where they like to hang out, and what they are wearing. The better of an understanding you have of your target market, the easier it will be to design a line for them.

Another important factor to consider is to find out where you see your label. If you see your line being carried at Neiman Marcus, then you have to go and find exactly where your line should be carried. Ask yourself, “What designers do you see your line next to?” Then look around and see if your designs follow the same characteristics of those you see your line next to.

To read more about finding your target market subscribe today…

The Secret to Understanding Your Fashion Brand

Sat, 26 Sep 2009 15:45:25 +0000

If you turn the CW, Bravo, or E, these days, you will most likely find one common trend between the characters of many shows. At least one will be an aspiring fashion designer or have their own fashion label. The bottom line is that being a fashion designer is a hot and trendy career choice today.

One major problem with the glamorous life of television characters is that they make everything much too easy. People come to me all the time and ask me about starting their own fashion line. They really have no idea where to begin. They are eager and excited and have a multiple ideas but don’t know what to do with them.

The first question I always ask them is, “Why would I want to where your designs?” They normally have a weird reaction to this basic question. Many of them begin by saying, “They are pretty. They are different. You can where them with anything.” I kindly respond, “That answer means absolutely nothing.”

With hundreds of designer labels out there, I can think of a handful of establish of designers that already share these characteristics. They must look deeper and find out who they really are. What makes me want to wear their brand?

To read more subscribe today…

CWC is now on Twitter

Thu, 24 Sep 2009 22:27:33 +0000

Follow us at http://twitter.com/cwcouture

Looking for a total room makeover?

Wed, 23 Sep 2009 10:50:14 +0000

Enter for a chance to win at sweet peaches bedding!

For competition details check out http://www.sweetpeachesbedding.com/contest/

Good Luck!

Marc Jacob expands his children's line

Tue, 22 Sep 2009 02:30:16 +0000

Marc Jacob expands his children's line to swimwear! The collection is about 50 pieces and includes boys and girls.

Can we say..adorable!

Donatella Versace is Doing Something Nice

Sun, 20 Sep 2009 16:06:12 +0000

When you think of Donatella Versace's design team you only imagine the top designers from the very best schools. On her latest project, she decided to do something a little different. She asked 1,400 kids from the Starlight Foundateion (for seriously ill youth) and China's One Foundation (which helps the country's earthquake victims) to create drawings. She would then take their ideas and create a line of tote bags. All profits will go to the two charities. The designs are scheduled to hit her boutiques this October.

This why we love Donatella!

Tory Burch to Grow Globally

Sat, 19 Sep 2009 19:54:41 +0000

In July 2004, Tory Burch launched her fashion line and became an instant hit! Six years later she plans to gain global recognition. In July, she sold part of business to Mexican Investment Firm called Tresallia Capital. She is insterested in expanind into South America.

Waldron Art Center

Fri, 07 Aug 2009 02:06:39 +0000

Fashion Farewell!

A few a my Favorite fashionistas pose for the camera!

I will miss them!

Rising Star

Fri, 07 Aug 2009 01:55:41 +0000

Congrats Natalie Robinson!

FIDM accepts

This summer I have been teaching a fashion course, "So you want to be a Fashion Designer" at the Waldron Art Center. I have had a great group of students! One of my students, Natalie Robinson, was recently accepted into FIDM.

Can we say- watch out Lauren Conrad - here comes Natalie!

We wish her all the best!

Your Invited...

Tue, 12 May 2009 10:49:54 +0000

Ungaro and Neema Clothing

Mon, 11 May 2009 10:59:31 +0000

The House of Ungaro has a mens wear partner in North America. The line has signed a deal with New York based manufacturer Neema Clothing.

May Fan of The Month!

Mon, 11 May 2009 00:47:56 +0000

Happy May Everyone!

It's that time again - Time to unveil our new fan of the month!

Why we love Mary Weiland!

From: Chicago, IL

What she does for living: Investment Professional

Why we love her style:

Mary makes having great style look effortless. Whether she is going casual in JCREW or looking glamourous in BCBG, her style is 100% Christina Wolf Couture approved. She has been a avid reader of the Christina Wolf Couture Blog from the very start and her awesome style and support is what makes her our fan of the month this May!

xoxo~

Hot Find

Wed, 29 Apr 2009 11:28:45 +0000

Eco-Friendly Jeans by Good Society, $99

Made from 100% organic cotton and the entire production process is eco-friendly! Buy the dark denim straight leg jean online at saks.com

Celebrity Hair

Tue, 28 Apr 2009 10:59:54 +0000

What were they thinking?

Since it has been awhile, I decided to debute with my favorite "what were they thinking" image of the week. I have always admired Cassie's long locks- but this look is a little over the top.

I think it's better if we tell Cassie to "lock it up!"

xoxo